Alton Lane in The Press
Suits and Shirts from a 3D Body Scanner
You and the TSA have a tortured relationship. The lines. The little baggies for your shaving cream. The latex gloves.
And that damn 3D body scanner. It won’t even make you a suit.
Well, it’s been reprogrammed. The result: Alton Lane, a new custom tailoring shop that relies on a futuristic scanner, officially opening November 1 but booking October appointments now for UrbanDaddy readers.
This is the marriage of hand tailoring and science fiction you’ve been waiting for. Oh, and scotch. Let’s not forget the scotch. You’ll ascend to this third-floor showroom overlooking Dupont Circle—it feels like the poker room at a hunting lodge, complete with antler chandeliers, leather couches and trophies—and first thing, they’ll offer you a drink from their four-seat bar.
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Suits ... From the Future
We’ve seen the future, and the future is run by robots.
Calmly remove your clothes, step into the black box and look into the white light.
That’s all they ask. In return, you will receive a suit hand-cut to the exact measurements of your body. They are Alton Lane. And they want their robot to make you a custom suit. For under 500 bucks. Proceed with cautious jubilation, and remain on high alert at all times.
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Planning a Wedding in NYC Spring 2010
Your gown is a done deal (go to Lovely,
the new bridal atelier), but your fiancé
looks like his dad when he wears a tux.
Encourage your beloved to ditch the
bow-tie ensemble in favor of an Alton
Lane bespoke suit. He can choose from
numerous fabric, button, and style
options; and the whole thing is less than $500. Finish the look with a
handmade tie from C. Chauchat. Layers of fabric create a slightly
hypnotizing iridescent pattern, and the company’s chiffon scarves make
elegant pocket squares.
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Alton Lane starts the Revolution
Every time a pant cuff gets worn, a shirt sleeve becomes pilled, a button pops off and you can’t fix it (if you’re that helpless of a bachelor), you trek out to the tailor and go through the tedious process of having a new suit made. Sure, it’s worth it for the attention to detail a master tailor delivers as opposed to those ill fitting polyester garments a place like Men’s Warehouse would put you in, but still.
Wouldn’t it be nice if you could step in a 3-D laser body scanner Jetson-style, have beams of light measure each curve and angle of your body and BAM!—a suit that fits you to perfection is delivered to your doorstep?...
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Valentine’s Gifts For Less-Than-Gushy Guys
I’ve got a romantically stunted boyfriend. Last Valentine’s Day we shared a
pizza and a pitcher of beer at a local Italian joint we frequent at least three
times a month.
He played his part: he brought flowers, paid compliments, made a toast.
And I played mine: I gave him a record, which has since become a regular
on our must-play list, and a sentimental, sort-of-sexy card, which caused
him to turn an uncomfortable shade of red and which we haven’t mentioned
since...
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Alton Lane: Making Custom Clothes With A
Next Generation Twist
As a man who often finds it hard to get clothes that fit just right, my interest was
piqued when I first heard about Alton Lane Custom Clothes.
I recently struck out to find the appeal of this new trend. The company website is
just a picture with a message "welcome to the revolution". From there you can
set up an appointment for a custom fitting.
I found the tiny bespoke suit shop on the corner of 26th street and Broadway.
While Manhattan has no shortage of tailors, Alton Lane stands alone as the only
custom made suit shop to marry sci-fi with style...
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The New Bespoke
This holiday season, your tailor is being replaced by a robot. Alton Lane is a custom suit
retailer in New York’s Flatiron Building. In the shop, they’ve a black booth to step into -
not unlike the security booth at the airport - only this one requires you be in just your
underwear. Once inside, lights and lasers and ’the future’ will then scan your entire body
and record your exact measurements. Then, after selecting style and fabric for your
custom duds, someone, somewhere on the other side of the world will fashion a suit
made specifically for your body.
Three weeks and less than $500 later, your suit will arrive to your home. And shortly afterward,
you’ll no doubt be planning your next visit to Alton Lane.
Garden & Gun
This bespoke suit shop in the Flatiron district features all the amenities you’d expect from an old-school Southern clothier—tumblers of bourbon, clubby leather couches, and exceptional service—plus a futuristic twist: a walk-in computerized measurement system (imagine a high-tech photo booth) that creates a true-to-scale digital avatar for every client. Suits are customizable, and they arrive within three to four weeks.
CEO Interview(s): Colin & Peyton of Alton
Lane
Peyton Jenkins & Colin Hunter, Co-Founders of Alton Lane
The kings of the menswear revolution, Colin Hunter and
Peyton Jenkins, have taken down the overpriced retailers of
Fifth Avenue and found a way for men to buy impeccable
custom suits made with impeccable fabrics…at a reasonable
cost.
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Alton Lane, Revolutionary New Lifestyle Brand
Alton Lane, the new standard for premium custom menswear, announces its official launch with the introduction of their Virtual
Design Lab, an innovative e-commerce platform on AltonLane.com. "We aren’t here to join the luxury men’s clothing market. We’re here to revolutionize it,"
states Colin Hunter, Alton Lane’s co-founder and CEO. Alton Lane was founded on the principle of introducing a new standard to the menswear
industry: Offer better clothes for better prices and deliver a better shopping experience. The company has set out to permanently alter the way men think about and shop for both personal and professional attire.
Alton Lane, Announces Official Launch
Alton Lane was founded on the principle of introducing a new standard to the menswear
industry: Offer better clothes for better prices and deliver a better shopping experience.
The company has set out to permanently alter the way men think about and shop for
both personal and professional attire. Through more efficient sourcing, inventory management and distribution, Alton Lane is
able to provide a more honest pricing structure, offering premium custom clothes at
prices that are more accessible.
Alton Lane: The Modern Bespoke
A new online menswear brand has launched, promising bespoke clothing at an
accessible price. Alton Lane seeks to be the new standard for premium custom
menswear. "We aren’t here to join the luxury men’s clothing market. We’re here
to revolutionize it," says Colin Hunter, Alton Lane’s co-founder and CEO. The site
will offer bespoke clothing for business, social and special events, including suits,
shirts, trousers, blazers, tuxedos and overcoats. Custom shirts start at $79 and
custom suits start at $485.
Penny Lane Suiting Up Online
Introducing Alton Lane, a New York
tailor with an ingenious method of fitting suits online, in private
beta now.
Basically, if you enjoy getting a suit made, but don’t want to have
to actually talk to anyone, this site’s for you. You’ll start by picking
the basics (pattern, cut, how many buttons) and the not-so-basics
(monogramming). As you go, you’ll see an impressively realistic
preview of your suit on a digital avatar. (Your move, James
Cameron.)
IF IT SUITS YOU
Although we see a plethora of new menswear on a daily basis, when we heard the
southern drawls of the boys behind the new custom clothier Alton Lane, we knew we
would be hooked. We instantly bonded while discussing our favorite liquors, cities and,
of course, soul food. The masterminds behind Alton Lane, Colin Hunter and Peyton
Jenkins, first met at the University of Virginia. They both landed in the world of finance
and were continuously irked by both the sometimes poor quality and astronomical
prices of suits. They decided to remedy this conundrum themselves and dove headfirst
into the menswear business. They had the soft opening of Alton Lane (named after a
quaint street Colin drove past in England) in November and have already been booked
out months in advance by all their finance friends. But enough about them, lets get to
the clothes.
Custom Clothier Site Alton Lane Launches
The moderate custom suit market just got a little more crowded with the launch of Alton
Lane, a Web-based business that is angling to sell tailored clothing for less than
traditional tailors.
The site, AltonLane.com, went live on Thursday and is anchored by a “virtual design
lab,” which allows shoppers to create a 3-D version of their suit before buying.
Founded by two University of Virgina grads, Colin Hunter and Peyton Jenkins, the
business manufactures in Thailand and can deliver suits in four weeks. Tailored clothing
starts at $485; shirts open at $79. Alton Lane also operates a showroom in Manhattan.
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