shopping reimagined

We like to dress well, but don't love to shop. So, we reimagined the traditional store and built a shopping experience unlike anything out there for guys like us.

From our design bar and personalized service, to our collection of over 3,000 premium fabrics and our 3D body scanning technology, our experience is designed to help you find the perfect fit in the most comfortable and convenient way possible.

11 W. 25th St. 5th Floor, New York, NY 1001011 W. 25th St. 5th Floor, New York, NY 10010
11 W. 25th St. 5th Floor, New York, NY 10010

Hours

SUNDAY, CLOSED
MONDAY, 10AM - 8PM
TUESDAY, 10AM - 8PM
WEDNESDAY, 10AM - 8PM
THURSDAY, 10AM - 8PM
FRIDAY, 10AM - 8PM
SATURDAY, 10AM - 7PM

11 W. 25th St. 5th Floor
New York, NY 10010

STYLE EXPERTS

DAN DEL GUERCIO
PHILL MENDEL
CHRISTINA SECOLA

Call us at 646.930.8929

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HELPFUL TIPS

We are located in heart of the NYC Flatiron District, at the corner of Broadway and West 25th Street, directly across from Madison Square Park. You will see "Eleven" written across a small overhang directly above the front door. Press the call box for 'Alton Lane' and we will happily buzz you up to the 5th floor!

The Showroom is right next to Country Hill Chicken and Luke's Lobsters, so tying in lunch or dinner plans to your showroom visit is a great option.

glasses of scotch

Retail Redefined

Whether you’re a first-time customer booking an appointment in our showroom or one of our regulars placing an order online, our goal is to provide a custom menswear experience that’s comfortable, convenient, and all about you.

A fit that's right for you.
One-on-one consultation with an Alton Lane style expert.

private appointments

At our well-appointed showrooms, we offer one-on-one consultations with an Alton Lane style expert. When you book an appointment, you can expect a shopping experience that’s private and personal. No crowds, no pressure, no time limit, and no minimum puchase. We can help you find the perfect fabric, fit, and style to make you look and feel your best.

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“…Alton Lane knows how to make you feel as though you are spending a million bucks without demanding the cash.”

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enjoy a glass of bourbon while you browse through fabrics.

a welcome respite

We set out to turn the retail store upside down and create a shopping experience that men would actually enjoy. We purposely designed our showrooms to feel more residential than commercial. Have a glass of wine or bourbon while you browse through fabrics with our experienced style experts.

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Showrooms that feel more residential than commercial.

"It has the feel of an elegant man cave, but what’s really unique to the business is the technology behind these doors... It's a high-tech departure from how you've ever shopped before."

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backroom poker table
Private appointment with our stylist.

bachelor parties and group appointments

Welcome to shopping the way you want it. Our customers run the gamut from those brand new to custom menswear to seasoned Alton Lane aficionados who know exactly what they want. Come by yourself, with a friend, or your entire bachelor party, and have fun creating the ideal look.

An afternoon or evening in our Flatiron showroom is the perfect way to kick-off wedding festivities. Hang out in our speakeasy bar, hidden behind a set of sliding bookcases, watch the game on our flatscreens, and enjoy your favorite drinks while getting measured and fitted.

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“Though the ambiance might be reason enough to visit, it pales in comparison to the showroom's emphasis on quality."

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alcohol and swatch on the design bar
richmond showroom party

private event space

Our showroom makes for a great space for your next private party, fundraiser or corporate event. Let our team help create the perfect evening. Contact Anthony Addeo at anthony@altonlane.com to inquire about availability and rates.

get in touch

COMMITTED TO EXCELLENCE

We are committed to providing the best fit, best quality and best experience possible for our clients. We are not satisfied until you love your garments and we will do whatever it takes to ensure your complete satisfaction.

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