shopping reimagined

We like to dress well, but don't love to shop. So, we reimagined the traditional store and built a shopping experience unlike anything out there for guys like us.

From our design bar and personalized service, to our collection of over 3,000 premium fabrics and our 3D body scanning technology, our experience is designed to help you find the perfect fit in the most comfortable and convenient way possible.

112 Fourth St NE, Upper Floor, Charlottesville, VA 22902112 Fourth St NE, Upper Floor, Charlottesville, VA 22902
112 Fourth St NE, Upper Floor, Charlottesville, VA 22902

Hours

SUNDAY, CLOSED
MONDAY, CLOSED
TUESDAY, 10AM - 7PM
WEDNESDAY, 10AM - 7PM
THURSDAY, 10AM - 7PM
FRIDAY, 10AM - 7PM
SATURDAY, 10AM - 6PM

112 Fourth St NE, Upper Floor
Charlottesville, VA 22902

STYLE EXPERTS

BENJAMIN MARKS

KELLY NORDSTROM

Call us at 804.409.9484

BOOK APPOINTMENT

HELPFUL TIPS

We are conveniently located on 4th Street NE, just off the Downtown mall in between Derriere de Soie and The Candy Store on the 2nd floor. A great location to have an appointment and then saunter the Downton Mall and grab a relaxing drink or meal at one of the numerous local restaurants in Charlottesville. As street parking is limited, and often difficult to find, we recommend Market Street Garage and validate.

glasses of scotch

Retail Redefined

Whether you’re a first-time customer booking an appointment in our showroom or one of our regulars placing an order online, our goal is to provide a custom menswear experience that’s comfortable, convenient, and all about you.

A fit that's right for you.
One-on-one consultation with an Alton Lane style expert.

private appointments

At our well-appointed showrooms, we offer one-on-one consultations with an Alton Lane style expert. When you book an appointment, you can expect a shopping experience that’s private and personal. No crowds, no pressure, no time limit, and no minimum puchase. We can help you find the perfect fabric, fit, and style to make you look and feel your best.

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“…Alton Lane knows how to make you feel as though you are spending a million bucks without demanding the cash.”

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enjoy a glass of bourbon while you browse through fabrics.

a welcome respite

We set out to turn the retail store upside down and create a shopping experience that men would actually enjoy. We purposely designed our showrooms to feel more residential than commercial. Have a glass of wine or bourbon while you browse through fabrics with our experienced style experts.

BOOK APPOINTMENT
Showrooms that feel more residential than commercial.

"It has the feel of an elegant man cave, but what’s really unique to the business is the technology behind these doors... It's a high-tech departure from how you've ever shopped before."

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backroom poker table
Private appointment with our stylist.

bachelor parties and group appointments

Welcome to shopping the way you want it. Our customers run the gamut from those brand new to custom menswear to seasoned Alton Lane aficionados who know exactly what they want. Come by yourself, with a friend, or your entire bachelor party, and have fun creating the ideal look.

An afternoon or evening in our Charlottesville showroom is the perfect way to kick-off wedding festivities. Hang out in our private poker room, watch the game and enjoy your favorite drinks while getting measured and fitted.

get started

“Though the ambiance might be reason enough to visit, it pales in comparison to the showroom's emphasis on quality."

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alcohol and swatch on the design bar
richmond showroom party

private event space

Our showroom makes for a great space for your next private party, fundraiser or corporate event. Let our team help create the perfect evening. Contact Benjamin Marks at benjamin@altonlane.com to inquire about availability and rates.

get in touch

COMMITTED TO EXCELLENCE

We are committed to providing the best fit, best quality and best experience possible for our clients. We are not satisfied until you love your garments and we will do whatever it takes to ensure your complete satisfaction.

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